Built for outcomes.

Born from a shared realization — too many agencies chase awards, push trend-driven ideas or hand off important work to junior teams.

Lovely People is different.

We focus on.
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Strategic Growth

We help clients grow revenue, profit and margin by enhancing market position and improving fundamentals.

Drive results.

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Efficient Operations

We recommend and implement scalable technology, systems and processes to streamline your business operations.

Optimize resources.

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Digital Optimization

We design high-performing digital assets that align brand, technology, and strategy to drive market impact.

Enhance performance.

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Return on Investment

We track ROI across all initiatives — internal and external — to accelerate performance and drive lasting impact.

Maximize value.

Why we built this.

Clients need clarity, speed and ideas grounded in reality. They don’t need creative for creative’s sake.

Strategy and execution can’t be separate. They must inform each other every step of the way.

Budgets aren’t a suggestion. We treat our clients' money like our own and find efficient ways to get to the goal.

Meet the partners.
Kelly Gall : Partner | Strategy
Kelly Gall
Partner | Strategy

Kelly is an experienced operator, specializing in business, brand and marketing. She brings planning and strategy to clients, with a keen focus on purpose and efficiency.

Bill Pelon : Partner | Technology
Bill Pelon
Partner | Technology

Bill is a creative innovator and strategic problem solver. He implements technology solutions to solve client problems, both inside their business and in the marketplace.

Peter Duncan : Partner | Creative
Peter Duncan
Partner | Creative

Pete is all about productivity and efficiency. He strategically applies design and messaging to client objectives. Bold and creative business solutions, crafted from smart design.

Grow with intention — let’s build something that works.