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Our viewpoints on topics vital for business success.

  1. Technology in Customer Service
    Customer service systems and solutions create market share.
    Excellent service is seamless, scalable and leaves customers feeling appreciated.
    2 min read
  2. Brand Principles and Transparency
    Brand principles and transparency in your market.
    Consistent delivery of your established brand principles will help build loyalty and trust in your marketplace.
    4 min read
  3. Leveraging Point of Sale
    Improve customer experience to grow your top and bottom line.
    Your point of sale system can provide benefits far beyond the transaction. Use POS for customer insights to grow.
    3 min read
  4. First Party Data
    Leverage your first-party data to gain a competitive edge.
    A strategic approach to first-party data can improve customer experience and boost business results.
    3 min read
  5. Distributor Success Tools
    Leverage digital tools and a customer-centric strategy.
    With the proliferation of digital technologies, smart distributors are leveraging digital innovations.
    4 min read
  6. Ecommerce Success
    Deploying the right ecommerce tactics can boost revenue growth.
    The difference between ecommerce success and mediocre performance — planning, setup and management.
    3 min read
  7. Data Driven Decision Making
    Make better business decisions using data, metrics and facts.
    Utilizing the right data allows you to spot trends and patterns that surface meaningful insights.
    2 min read
  8. Brand for Startups
    Tell your story. Build awareness. Earn market share. Grow.
    Startups need branding — before they officially ‘start up’. Set a solid foundation for success.
    2 min read
  9. Increase Portfolio Value
    Smart brands and go-to-market strategy for higher exit premiums.
    Focus on building the brands in your portfolio to realize more profit, growth and higher multiples.
    4 min read
  10. Renewable Energy
    Proactive strategies for success in renewables.
    Continued focus sweeping the renewables sector brings opportunity and commercial challenge.
    3 min read
  11. Brand Identity
    Successful brands rely on strategic design.
    A unique, recognizable brand identity is vital to build a loyal base of customers and advocates.
    6 min read
  12. Marketing Strategy
    Planning, strategy and execution — your marketing roadmap.
    Effective marketing delivers measurable ROI with smart planning, analysis and optimization.
    5 min read
  13. Brand Creation
    Your brand can make magic, if you believe.
    Investing in the creation of your brand builds a foundation of growth for your business.
    6 min read
  14. Employer Brand
    The key to retention and recruitment.
    Brand is a powerful asset, both inside and out. Use it effectively to achieve your goals.
    4 min read
  15. Product & Service Offer
    Review your offer regularly — a smart strategy to help you win.
    Review your offer to strengthen your business, improve margins and identify market shifts.
    3 min read
  16. Brand Trust and Loyalty
    Build trust and drive loyalty.
    In a crowded, competitive market, building trust and loyalty helps grow your business.
    4 min read
  17. Operational Enhancements
    Streamline your internal operations to yield better margins.
    Improve efficiency, unify technology and cultivate relationships to protect your business.
    3 min read
  18. Brand Story
    Your brand story — the key to scaling your business.
    Every experience is a story. Your brand story, delivered well, can help grow your business.
    3 min read
  19. Financial Measures
    Optimize your cash flow with these simple steps.
    Buffering your business from ebbs and flows is vital. Actions to build positive cash flow.
    3 min read
  20. Brand Management
    Effective brand management helps business grow.
    Fundamental strategies to increase the power and value of your brand, and grow your business.
    2 min read
  21. Brand Ethos
    Create an ethos that will fuel your brand.
    A clear brand ethos has big benefits — align your team members and provide a path for growth.
    3 min read
  22. Revenue Growth Strategies
    Plan for top line growth. Here’s how.
    There are multiple revenue growth strategies — understand your options to support growth.
    3 min read
  23. Integrated Systems
    Increase profits with smart system integration.
    Integrate your business systems to optimize operations and improve profit performance.
    2 min read
  24. Customer Experience
    Customer experience strategy to drive loyalty and growth.
    If revenue growth is your goal, consider improving your customer experience strategy.
    4 min read
  25. The Power of Brand
    Why you should be using your brand to win.
    Brand has the power to increase business value, support talent acquisition and grow sales.
    4 min read
  26. Make Your Website Work
    Is your website helping you grow your business?
    Successful websites are designed to drive traffic, attention and importantly, create action.
    9 min read
  27. Insulate Your Business
    Protect your business to weather the economy.
    Take the right actions to strengthen your business, mitigate risk and thrive in any market.
    3 min read
  28. Build Business Resilience
    Operational enhancements today yield business resilience tomorrow.
    Top tips to strengthen your business, build resilience and thrive in every market condition.
    4 min read

Lovely People is a business and brand agency solely focused on our client’s objectives. Our work is intentional, impactful and engineered to endure.

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